The Differences Between a Copywriter, Content Writer, and Content Strategist

The roles of a copywriter and a content writer are often misunderstood. While there is some overlap, there are some fairly big differences between each discipline. And where does a content strategist fit into the equation? It’s important to know how these roles differ because each discipline has its own unique set of challenges and objectives. Here, we’ll look at the main differences between all three. What is a Copywriter? A copywriter is in the business of persuasion. Copywriting is about using words and language to convince readers to take an action, whether it’s buying a product, downloading a report, or engaging with a company. You could call it sales writing, because it’s mainly used in advertisements, sales copy, emails, print ads, digital ads, brochures, and landing pages. Unlike other forms of content writing, copywriting is usually more conversational and interactive. And because its goal is to persuade, it’s also more forceful. Copywriters can specialize in product copy, SEO copy, or direct response advertising, and some will focus on writing copy for specific industries. Hire a professional copywriter to create ad copy, website copy, sales copy and more. What Makes a Good Copywriter? A really good copywriter will understand what a particular target market needs to hear and combine wit and persuasive language to compel readers to take a specific action. The best copywriters will: Understand the needs of the target audience and use language to inspire confidence in the brand. Use the appropriate brand â€Å"voice† to connect with readers. Research a business and understand its marketing goals. Write copy that is plain-speaking, free of jargon, and never boring. Explain complicated ideas clearly. Know how to use storytelling to stir emotions in the reader. Understand SEO. Know how to craft short-form copy that is highly persuasive. Stick to the brief and deadlines outlined by the client. Work with the client until they’re happy with the copy. What is a Content Writer? Unlike a copywriter, a content writer is more concerned with content that informs, educates, entertains, or instructs readers. They’re experienced in online marketing strategies and can create content for many channels, including websites, blogs, social media, and email. The content is usually designed to strengthen the relationship between the reader and the brand. What Makes a Good Content Writer? The best content writers will: Use appropriate keywords to maximize search engine visibility. Be experienced in producing long-form, engaging content. Know how to structure content to make it easy to read and scan. Have a strong grasp of English language and grammar rules. Carefully proofread and edit content for clarity. Know how to use language to keep the reader interested. Use research to increase the credibility of the content. Have experience writing for a range of industries. Be able to come up with fresh content ideas. Stick to the brief and deadlines outlined by the client. Work with the client until they’re happy with the copy. If you’re interested in learning more about this topic, check out this post on the10 skills every content writer should master. What is a Content Strategist? A content strategist controls the direction of a brand’s overall content strategy. They will have a vision for what the content needs to look like and where to publish it. They’ll also ensure that the content quality is consistent and achieves specific marketing goals. To do this, they’ll use analytics tools to prioritize content formats and distribution channels. What Makes a Good Content Strategist? Among other tasks, the content strategist should be able to: Define the brand’s target audience. Develop a flexible content strategy that supports business goals. Set guidelines for the tone and style of all branded content. Manage a content team and encourage collaboration. Use the marketing budget to maximize the return on investment. Know how to meet short-term and long-term marketing goals. Keep projects on schedule without compromising quality. Step in when required to create content. Ensure content consistency across all channels. Know how to use analytics tools to determine the best distribution channels. In Summary The goal of a copywriter is to persuade people to take action. The content writer’s purpose is to engage the reader. And the job of the content strategist is to develop a content strategy, manage the process, and maximize the results over time. Put simply, content writers builds trust, copywriters drive sales, and content strategists steer the content marketing ship. Before you begin your next content project, keep these definitions in mind. Knowing where you fit into the equation will help you work more efficiently with others and ensure your content achieves its objectives, whatever they are. Looking to hire a content writer or copywriter? Constant Content works with thousands of talented freelance content and copy writers.

marks and spencer essays

marks and spencer essays Marks and Spencers has had a consistent record of success and profitability until recently when they were suddenly hit by falling sales. Marks and Spencers were totally unprepared for this and while they were developing new stores and expanding the business their competitors were strengthening. Because Marks and Spencers have been highly successful and competitive for so long their was no pressure to improve the business and now its competitors have overtaken and underlying problems have arisen, something needs to be done. The business needs a complete overhaul management needs to be streamlined, the business structure needs to be re-organised to make it more efficient and the marketing mix need to be changed to begin with. I shall research into Marks and Spencers mostly by going to their website and finding break-even charts, profit and loss accounts and financial results for recent years. I will also go into Marks and Spencer stores and ask for relevant information such as accounts, and I will look around stores to see if anything needs to be improved such as the layout and the appearance of the shop etc. I will look at Marks and Spencers product ranges and the style of its clothes to see if the quality is up to standard and the clothes are fashionable. I will look through the newspapers looking for the latest news and information and I will check newspapers websites such as ft.com for information on M I will then use the data to help me reach accurate recommendations on how to stop Marks and Spencers profits falling. The Financial summary shows useful information for the past 5 years from this you can see that profit has been increasing until 1999 when it sharply drops. Also you can see where the turnover is coming from so you can see which parts o...

Innovation & Change Case Study Example | Topics and Well Written Essays - 1250 words

Innovation & Change - Case Study Example s that bring about a positive change to various aspects of the company such as its production levels, economic stability as well as growth in the particular market it is situated in (Davila, Epstein & Shelton, 2006). The activities that take place when trying to achieve these changes can be seen as the product of innovation by the company. It is especially essential for individuals dealing with innovation to realize the various methods and approaches that can be taken when dealing their implementation and management. The identification of these approaches allows a manger to select the most appropriate approach for their company and as a result enhance the chances of success a company has at attaining their objectives. The relationship between innovation and change comes into play as a result of the effects that a particular action may have on a company (Fichter, 2009). It also brings about the question of how important a role innovation plays in the growth of a company and whether this growth can be achieved minus the involvement of innovative approaches applied by the mangers. In order to fully answer these questions, one has to look at a particular company and the innovative implementations involved when looking to promote a positive impact on the organization (Heyne, Boettke & Prychitko, 2010). An industry that can be used to further expound on this concept is the vehicle industry with a leading company such as Toyota being the topic of the study to determine the role that innovation plays in the growth of a company. It should be noted that despite the fact that innovation is an important element in itself, the management of these innovations determines the success that an individual is able to enjoy in the resulting outcome. There are various ways that innovation can be considered important in regards to the development and growth of a company. The key aspect that plays a role in this essentialness is the point that an organization cannot remain stagnant in

Economic principles Essay Example | Topics and Well Written Essays - 250 words

Economic principles - Essay Example I find them much appealing to my values as compared to those that do not bear the incentive I desire. For instance, I am more than ready to study hard so that I can gain the incentive of one day becoming a successful economists. Another case is that I like helping others who are facing hardship because I believe they might be of use to my political agenda at one moment in time. In both of the above cases, there is always that incentive that motivates my present behavior. â€Å"Opportunity cost† is the other economic principle that often characterize my life. I desire so much yet I cannot get everything I want at the same time. For example, I like sleeping!!!! (But for the fear of being misquoted as lazy I accompany it with a disclaimer). On the other hand, I also want to attend classes so that I can gain the necessary knowledge in my major. Since I cannot sleep and attend classes at the same time, I am always forced to give up on sleep for the sake of attending classes. In this case, sleeping becomes my opportunity

Individual Reflective Report Term Paper Example | Topics and Well Written Essays - 2750 words

Individual Reflective Report - Term Paper Example The merits of the proposal can be attributed to the thorough research that was done about coming up with the topic and engaging the team members with it. The idea screening and market research questionnaire were well thought out. The questions addressed the key points around the Clarks footwear; its demand, market niche, target audience, and pricing. In the market niche and target audience, I think we should have included examples of advertising fashion magazines like ELLE, Glamour, and Cosmopolitan as a marketing strategy for the company. This is because the age of the target audience is 18-35 and people in this age bracket read these magazines. Furthermore, celebrities who wear these shoes, for example, Nicki Minaj, Taylor Swift and Rihanna are a great pull to the social and electronic media marketing strategies. We should have mentioned the social media sites that have been integrated with Clarks for marketing purposes. For example, Clarks is associated with Facebook and Twitter w hich has been incorporated into their proprietary website to promote the brand (Clarks.co.uk, 2014). The SWOT analysis was well done with the main points about the business coming out clearly. However, we could have expounded on the threats column by mentioning the rival companies and then comparing the prices of their products. Under Strengths, we should have included the reason why the shoes are of high quality that is having them made in Vietnam. The other strength we should have incorporated is that the product has increased the number of their Directly Operated Stores that is a defensive strategy by taking the volume share control in the market. In the weakness section I believe most of the facts were left out, For example, we left out that a big chunk of income has always been got from retailers who have a tendency to give the same experience to consumers without showing the dissimilarities between the brands they sell. Also, Clarks have margins that are squeezed, as the selle rs often tend to move the low price pressure onto Clarks (Cps.gov.uk, 2014).

Anchoring Proteins Eukaryotic Chromosomes Biology Essay

Anchoring Proteins Eukaryotic Chromosomes Biology Essay The major difference between bacterial and eukaryotic supercoiling is due to the generally circular nature of bacterial chromosomes versus the linear nature of eukaryotic chromosomes and the fact that bacteria do not have nucleosomes. The cccDNA of bacteria is subject to more topological constraint and therefore tends to exist in state of greater negative supercoiling in either an interwound or spiral configuration. However, since the spiral configuration is usually associated with wrapping around a protein, this form is not as prevalent in bacteria. In bacteria, the level of supercoiling is maintained to primarily by the actions of DNA topoisomerase and DNA gyrase. In eukaryotes, negative supercoiling is achieved to a great degree via writhe in the form of left handed spirals around nucleosomes while stretches of nucleosome free DNA can engage in negative supercoiling in the interwound configuration. Nucleosomal supercoiling is controlled by a number of factors involved in chromatin remodeling including methylation and acetylation states of histones, binding of proteins to stretches of DNA altering the access to nucleosome wrapping, and interaction with the many components of the nucleosome remodeling complexes. As with bacteria, DNA topoisomerase and gyrase play a role in maintaining supercoiling in nucleosome free stretches of DNA. (c) Methods of Compaction The basic level of compaction in eukaryotic chromosomes is the nucleosome, a 146 nucleotide stretch of DNA wrapped around an octomer of histone proteins, with a 20-80 nucleotide linker regions in between. Chains of nucleosomal complexes are then further compacted into the 30 nm fiber in zig-zag or solenoid configuration. the 30nm fiber is then organized into 40-90kb loops held together at the base of the loop by the nuclear scaffold. Among other factors, the nuclear scaffold contains topoisomerase II (Topo II), and SMC proteins, which are chromosomal ATPases. TopoII and Smc2 and Smc4 are subunits of Condensin while Smc1, and Smc3 are part of Cohesin. Studies suggest that Condensins promote lateral compaction of chromosomes, while Cohesin promotes longitudinal compaction, through linking adjacent cohesion sites. TopoII is also a component of scaffold and colocalizes with AT-rich DNA sequences of the scaffold named SARs, which are thought to anchor DNA loops o nto the chromosome axis. TopoII seems to be involved in the assembly of chromatin structure, while Condensins are required for both assembly and maintenance. In contrast to eukarytic chomosomal organization, knowledge of bacterial chromosomal organization is much more limited. Bacteria have neither nucleosomes nor a nucleus. Rather the generally circular chromosomes are organized into compact, superhelical domains in a region called the nucleoid. The chromatin structure resembles a rosette with loops of supercoiled DNA radiating from a central core. Compaction is achieved by a combination of forces including supercoiling, compaction by proteins, transcription, and possibly RNA-DNA interactions. 2) a) Binding of proteins to DNA: Domains are like snap-on tools for proteins. They are interchangeable protein structures which confer specific functions on the containing proteins. In the case of DNA binding domains, they impart the protein with the ability to bind to DNA. The binding may use a variety of sequence specific and/or non-specific molecular interactions including hydrogen and ionic bonding, van de Waals forces, and hydrophobic interactions, and may involve interaction with either the major or minor grooves and/or the DNA backbone. The number of residues involved and the type and strength of bonding between the molecules varies with the particular combination of protein domain(s) and DNA sequence(s)/structure(s) to which it is bound. DNA binding domains are generally classified into families which share with similar DNA binding domain properties and are grouped according to the predominant structure of the binding domain. For example: 1) HTH is 2 ÃŽÂ ±-helices connected by a turn. The recognition helix binds in a non-sequence specific manner via hydrogen bonds and hydrophobic interactions with bases in the major groove while the other helix stabilizes the binding of the two molecules. 2) bHLH 2 ÃŽÂ ±-helices connected by a loop. The larger, basic helix interacts with major groove of DNA while the smaller helix functions as the dimerization domain. 3) HLH and leucine zipper motifs, an ÃŽÂ ±-helix connected by a loop to a longer ÃŽÂ ±-helix which may contains separate DNA binding and dimerization domains as in the leucine zipper. 4) ÃŽÂ ²-containing ÃŽÂ ²-sheets, perhaps in combination with intervening loops, or forming sheets/barrells/ sandwiches, and which may use either the ÃŽÂ ²-sheet or the loop for contact, e.g TBP and Ig-like domains. 5) Mixed ÃŽÂ ±-/ ÃŽÂ ²-proteins which use a mix of ÃŽÂ ±- and ÃŽÂ ²- structures and may contact using either or both structures, or via the intervening loops, e.g. Zinc finger proteins. It is important to note that even within a particular family or domain structure, the can be great variation in how the domain interacts with the DNA molecule. For example, although the ÃŽÂ ±-helix typically inserts into the major groove parallel to the DNA backbone, many other orientations are possible and found in practice. In addition to sequence recognition, another function of the domain is to bring the protein and DNA into spacial proximity and achieve a conformation conducive to binding. Thus, binding often requires recognition of structural deviation such as variation from the typical B form of DNA or other structural alterations such as torsion or bending. Binding may also involve/require torsional alteration in either or both of the structures either prior to or during binding. (b) binding of proteins to other proteins. Domains facilitate protein-protein interaction via dimerization domains, which, with the exception of the leucine zipper, are usually distinct from the DNA binding domain-add something here re:nature of dimerazation domains. Hetero- and homo- dimerization of proteins provides a method to increase the variety of target sequences, sequence specificity, and/or binding affinity. Furthermore, proteins can engage in a process called 3D domain swapping, a process by which 2 or more proteins can form a dimer or oligomer by exchanging identical structural domains. For example, the cro repressor of bacteriophage ÃŽÂ » uses domain-swapping to dimerize by swapping C-terminal strands. (c) domains that activate transcription. In addition to DNA binding domains as described in a), transcription factors generally contain one or more transactivation domains, which allow them to interact with other transcription factors and/or the basal transcription machinery. Transactivation domains are generally glutamine- or proline-rich, stretches of 30-100 amino acids which enhance transcription either directly or thru recruiting of other coactivators which cannot themselves bind DNA. In addition, many transcription factors generally act as homo- or hetero-dimers and thus also contain dimerization domains.

History 53 Judaism

HISTORY 53 FINAL 1 Id-According to the Old Testament, what massacre took place shortly after Moses received the 10 Commandments and why did it take place? Briefly list the main events in Moses’ life according to the Old Testament. Do any Egyptian sources confirm the events narrated in the Old Testament? 2 Id- When was the kingdom of Judah conquered by the Babylonians? Who destroyed the northern kingdom (Israel) and when? Who were the Prophets within Judaism and what was the focus of their message? How what they did and said can be compared to what Jesus did and said?When did Jewish people transition from pastoralism to agriculture and from being nomadic to sedentary? 3 Id-Where and when did Zoroastrianism originate? How did it influence Judaism in terms of the figure of the devil and the idea of afterlife? List 4 ways in which it influenced all Western religions and explain why some people argue that Zoroastrianism provides the foundation for much of Judaism, Christianity and Islam. 4 Id- When and why was the Temple in Jerusalem destroyed for the last time? Explain the differences between Sadducees, Zealots and Essenes. What was the Maccabean Revolt?What festivity celebrates this event? In terms of the 6 Ways, how did Judaism change after the destruction of the temple? 5 Id-What are the similarities and differences between Orthodox, Reform, Conservative and Reconstructionist Judaism? In term of the 6 ways, what is the difference between the Kabbalah and Hasidic mysticism? 6 E-When was the modern State of Israel established? How long had it been since the last time that an independent Jewish state existed? Why is the state of Israel opposed by many Muslim states in the region? Which religions consider Jerusalem a sacred city? What does the term Zionism mean?How did the Enlightenment improve the condition of Jewish peoples in Europe? List 3 examples of European antisemitism. What kind of rationale did Christianity provide for antisemitism? Were Jewish peop le in Spain treated better under Islamic or Christian rule? When did the Holocaust take place? Approximately how many Jews died because of it? 7 E-Who was Mithra? List 3 similarities between Mithra’s and Jesus’ story? Why did Mithraism disappear? Approximately, how many people follow one of the forms of Christianity? Do we have any independent sources about Jesus written during his lifetime? What are the Gospels?Approximately when were they written? Roughly how many Gospels were written? When were the 4 Gospels canonized? Why is the information you provided so far problematic? What is the Gospel of Thomas? Is it part of the Bible? List at least 2 instances in which the Gospels contradict each other. 8 Id-What is the Resurrection? Which other gods in the Greco-Roman world were said to have been resurrected? What do the Gospels tell us about Jesus childhood, adolescence and early adulthood? Why was Jesus crucified? What was the relationship between Jesus and the Judaism of his times (similarities and differences)? Id- What religion did Jesus practice? What was Jesus’ position on judging others, on accumulation of wealth, on patriotism, and on separation of state and religion? How is this similar and/or different from the positions later taken by mainstream Christianity? 10 Id-Who was John the Baptist? What did Jesus do for 40 days in the desert? What was the political situation during Jesus’ life in his own homeland? Who were the Magi? 11 Id-Who were St. Paul and St. Augustine? When did they live? Why do some people suggest that they may be more important in the history of Christianity than Jesus himself?How did the idea of the end of the world shape Paul’s message? How did the position of Christianity within the empire change by Augustine’s time and how was his message influenced by this new context? 12 Id-What did the Edict of Theodosius in 395 say? Who was Constantine and why is he important in Christian history? The Roman empire was usually tolerant of many religions, so why did they persecute Christians? 13 E-How long did the Inquisition exist for? What was it? What was the Witch Hunt? How was confession obtained? Why were midwives often victims of the Witch Hunt? What is the idea of Manifest Destiny?How can it be justified religiously? How was Christianity used to justify the colonization of the Americas? When did the Crusades take place and what were they? How did St. Augustine lay the theoretical groundwork for the forced conversions of millions of people throughout the world? 14 Id-Who was John Calvin? How did Protestantism contribute to the development of capitalism? Does capitalism seem to fit with Jesus’ message about wealth? What major changes did Martin Luther advocate? What was Martin Luther’s approach on priestly celibacy? Who was St. Francs of Assisi and why was he criticized by Martin Luther?What was Martin Luther’s attitude toward Jewish people? 15 E-Did the creation of Protestantism occur peacefully? Why were many rulers attracted by Martin Luther’s message? In terms of the 6 Ways, how did Protestantism switch the emphasis within Christianity? When did the Council of Trent take place and how did it change Catholicism? Why was the â€Å"discovery† of the Americas troublesome for the Church? Why were the astronomical discoveries of Copernicus and Galileo opposed by the Church? What kind of changes took place during the 1962 Second Vatican Council? 16 Id-What are the 7 sacraments of Catholicism?Would it be fair to say that women had a subordinate role in Christianity until Martin Luther pushed for their rights? Why or why not? What factors contributed to the current decline of Christianity in Europe? What are the 3 major subdivisions of Christianity? 17 Id-When and where did Muhammad live? Why is it incorrect to refer to Islam as â€Å"Muhammadism†? How did Muhammad see his message in relation to Judaism and Christian ity? Why was Muhammad opposed by the Meccan elite? What does Islam mean? Approximately how many followers does Islam have worldwide? 18 E-What are the 5 Pillars of Islam?What are the two main subdivisions within Islam? What do they differ on? Which one is more popular (numerically speaking)? What is Sufism? Which one of the 6 Ways of Being Religious fits Sufism? Why has it sometimes being persecuted by some orthodox Muslims? What is the Hadith? Is there one or multiple versions of the Hadith? What is the Shari’a? Why is the Shari’a followed by some Islamic governments but not by others? When was the role of Caliph abolished? What terminated the Abbasid dynasty? 19 Id-At various times, Muslim governments have persecuted Jewish and Christian peoples or have allowed them to retain their religion.What was the most typical policy? How did most Muslims governments in the past approach the issue of freedom of religion for people who did not follow Judaism, Christianity, or Is lam? 20 Id-How did the Nation of Islam under Elijah Muhammad differ from orthodox Islam? How did the war in Afghanistan contribute to the growth of Islamic fundamentalism? Which 1979 revolution has been heralded as a model for Islamic fundamentalism? What does the Koran say about righteous warfare? How was 9/11 justified by Islamic extremists? 21 Id-List 4 similarities between Christianity, Judaism and Islam.List 2 differences between Judaism and Islam, 2 between Judaism and Christianity, 2 between Islam and Christianity. 22 Id-What difference do you see between the view of sexuality held by Islam and Judaism and the one held by early Christianity? What is Tantrism? Is it part of which religions? What is the Taoist approach to sex? Is asceticism important in most Animistic cultures? What is the Song of Songs (aka Song of Solomon)? 23 E-What is Stannard’s argument about the connection between the genocide of American Indian peoples and Christian teachings about sexuality and à ¢â‚¬Å"Holy† War?List 2 examples of how Christian teachings about sexuality affect modern American culture. Which one of the subdivisions of Christianity is still officially against contraception? List 3 religions that have strong sanctions against homosexuality. According to St. Augustine when is sex not sinful? According to St. Paul what is the ideal behavior in terms of sexuality? According to the Gospels, what was Jesus’ position on divorce and on sexual fantasies? 24 Id-List 3 examples of religious traditions using mind-altering substances. What is Amanita Muscaria? According to Gordon Wasson, which religious tradition was influenced by it?The use of mind-altering substances may fit best with which 2 of the 6 Ways of Being Religious described in class? 25 E-When did the Native American Church gain popularity among the tribes of North America? What 3 sources do various chapters of the Native American Church borrow from? Why have members of the Native American Church been arrested for much of the 20th century? Why were they denied freedom of religion by the U. S. Supreme Court in the early 1990s? What did Justice Anthony Scalia mean when he said that religious diversity is a luxury that the United States cannot afford?What is their legal status today? 26 Id-Where and when was the Baha’i religion created? What is its position toward other religions? Why was it (and still is) persecuted? What is its view of women, nationalism, relationship between religion and science, and concepts such as heaven and hell and the figure of the devil? 27 Id-In class we said that the modern world is seen the growth of both universalism and fundamentalism. What are they and what do they argue? What are their attitudes toward globalization? Why is the division of church and state problematic? Why is it necessary? 8 E-In what year was â€Å"The Age of Reason† published? What is the religious view embraced by Thomas Paine? How does Thomas Paine view Jesus? What is the essence of Paine’s argument? List at least 3 reasons why Paine holds a negative view of the Bible. Why does he believe Christianity to be hostile to science? What relationship—in Paine’s mind—should exist between religion and science? 29 Id-What role does nature play in Paine’s worldview? What does he say about the doctrine of Redemption? What does he say about miracles? What is his opinion of the Book of Ruth? What is Paine’s opinion of St. Paul?

Organizational Chart

MBA in Technology Management The company I worked for in the past was FORE Properties. This was a chain or apartment communities that were all purchased and built by the owner and run by the property managers, assistant property managers, and the leasing team. The â€Å"chain of command† went as follows. This is my knowledge to the best of my ability. New positions may have been added or I was never aware of their presence. There are many different reasons why I did not enjoy working for this company. None of them have anything to do with the organization structure.For one, I accepted the position as leasing consultant when I was 3 months pregnant. After working for the company for a few months, I was told that my appearance was unsatisfactory. I was wearing clothes from Motherhood Maternity and looked better than most employees. They were referring to my face because I had severe acne due to the stress of the pregnancy and the Job. They were also referring to my hair because it had recently been cut short. My regional actually told me I looked sick. I had extreme fits of morning sickness throughout the whole pregnancy, so looking sick came with the territory.My Job was actually threatened several times due to my â€Å"appearance. † Another reason I did not enjoy working for this company is because on one occasion, I was in the shower, getting ready for my regularly scheduled weekend work day, which I hated because I could not spend time with my family, and I slipped in the shower. I was immediately rushed to the RE because being pregnant and falling is a serious issue. I contacted my manager as soon as I could to let her know that I could not physically make it in the office that day and she wrote me up because I contacted her AFTER the office should have been open.I explained that there is nothing I could have done differently and that my child's life was in danger. I refused to sign the write up to admit that I was guilty of anything because I wasn't. The main reason I did not like the Job was because the product I was trying to sell was disgusting. For starters, the apartments are income restricted. You have to make a certain amount of money to live there, so it is pointed toward a lower margin. The apartments themselves were never cleaned, stunk like cigarettes, and had multiple different kinds of linoleum and carpet throughout a single apartment.My manager loud have paid to have each apartment looking amazing, but instead kept her budget low so she would receive a bonus for not going over budget. I mentioned this several times to my regional, and even had her come and view our apartments, but we were told to lease them anyways. I tried to explain that no one would want to live in an apartment like this. I myself come from the ghetto of South Austin Texas and have lived in some DISGUSTING apartments, but I would not chose to live in these apartments if you paid me.They still put a sense of urgency on us to get the apart ments leased and began threatening our Jobs. The whole situation was horrible and I am glad I got out of it when I did. I was even told to constantly walk up to the third floor to clean cockroaches out of the breezeways when I was 9 months pregnant. One time I was even told that I would be standing on the corner in a clown suit with a sign that points to the apartments to get traffic in. Being 9 months pregnant, not fitting into the costume and it being 110 degrees outside, I put my foot down and contacted HRS and explained what I was being told to do.I was protected from the dressing like a clown, but still expected to walk up and down three flights of Atari in high heels and about to deliver a baby. If I was the regional, the manager, or even the owner, I would invest more time and money into making the property look amazing, inside and out. I would be sure that each and every employee is treated as fair as possible. I would never expect anyone to do anything that they could not p hysically do. I think the more you push someone to do something, the more stressed out they become and the less they provide you with good work. In conclusion, working for a company has its up's and downs.It is up to each level of the structure o make the best of each situation that they are dealt. If they see something that is not right, they need to take charge and handle the situation immediately. I wish that in several instances, my assistant manager had spoken up for me and handled the situation instead of keeping quite out of fear of losing her Job as well.

Word Choice Hear vs. Here - Writing Tips from Proofed

Word Choice Hear vs. Here - Writing Tips from Proofed Word Choice: Hear vs. Here Spoken out loud the words â€Å"hear† and â€Å"here† sound identical, which may be why they’re often confused in writing. Unfortunately, on paper the difference is a bit more obvious! In this post, then, we’re looking at the differences between these words and how to tell them apart. Hear (Listen To) To â€Å"hear† something is to sense a sound (this is why we talk about having a sense of â€Å"hearing†): I was in the forest, so I could hear the tree fall. It can also mean â€Å"listen to† or â€Å"learn by being told,† such as when we receive news second hand: I hear that trees fall silently if there’s nobody around. We also see this word used in â€Å"Hear! Hear!† This is an old-fashioned phrase used to express approval of what someone is saying (as if you’re literally saying â€Å"Listen to this person!†). Here (In This Place) The word â€Å"here† can be a noun, an adverb, or even an adjective, but it always means â€Å"this place.† Typically, this is the location occupied by the speaker: Why are we here in this forest anyway? The tree will land here when it falls. In both cases above, â€Å"here† is used to point to the immediate surroundings or a point nearby. Closeness is important for this word; if we were referring to something further away, we’d say â€Å"there.† In addition, â€Å"here† can indicate a point in time or within a process: We’ll end the lesson here for today. It can also be used to refer to the previous sentence or passage in writing: Berkeley wrote that sense objects exist only when they are perceived. Here, we can see how he would have been interested in whether unobserved falling trees make a sound. This makes â€Å"here† a useful word for linking sentences in a paragraph. Hear or Here? An ear. Mixing up these words in your writing can look bad. However, there’s an easy way to tell them apart: The one about listening contains the word â€Å"ear† (i.e., the thing we listen with). So, if you’re writing about sensing a sound or listening to someone, the correct word is â€Å"hear.† On the other hand, if you’re writing about a place or position, the word you need will be â€Å"here.† Remember: Hear = Sense a sound or listen to Here = This place or point

Creative Arts Therapy for the Terminally Ill and Bereaved essays

Creative Arts Therapy for the Terminally Ill and Bereaved essays According to The American Art Therapy Association, Art therapy is a mental health profession that uses the creative process of art making to improve and enhance the physical, mental and emotional well-being of individuals of all ages. Through creating art and reflecting on the art products and processes, people can increase awareness of self and others cope with symptoms, stress, and traumatic experiences; enhance cognitive abilities; and enjoy the life-affirming pleasures of making art (2012). Throughout history, the arts have been used as a form of self expression. Different forms of the arts have been used to bring people together in celebration on important occasions. Dying is an important time of transition for every human being and the arts have been used to ease the pain of loss and to help the dying make peace with their impending death (The Continuum Center for Health art originally developed as a means of expression of and relief from traumatic experiences. Art, song, dr ama and dance in primitive times were motivated by a need for catharsis and gaining control over threats to the community". Art therapy is a broad spectrum that provides a myriad of choices for the dying and the bereaved. The client is encouraged to explore his or her feelings through activities like drawing, music, guided visualization, painting, making of crafts and journal writing. For the dying, a feeling of detachment can set in when one is facing end of life issues. Red Deer Hospice posits that music therapy helps promote a patient's physical, mental, and spiritual well being. Music therapy is especially useful at the end of life when communications often break down and a sense of isolation sets in. Gentle environmental sounds like ocean waves, wind, rain, birds, and music from harps, flutes, or stringed instruments may provide a sense of peace (2012). ...

Wk 10 (67) Essay Example | Topics and Well Written Essays - 500 words

Wk 10 (67) - Essay Example Beverly is upset because her surgery is next week and although she will not stop it, she is not sure how to talk to Sally about this final situation. From the conversation it seems that Beverly is asking the counselor to help her help Sally. The first strategy may be to explore the idea that Sally is grieving the loss of someone she dearly loves. This final step is the last identification that Sally has with Beverly as a man. This is now going to go away and Sally is probably going through the various phases of grief; this would be something to explore. According to Carroll and Gilroy (2002) counselors must first understand this issue and move part their own transphobia (p. 235). Certainly a man who is turning into a woman who legally married a woman can be cause for concern for the counselor, so they would need to deal with their own problems with the situation before counseling Beverly. Carroll and Gilroy also suggest getting more information through novels, films, biographies and periodicals (p. 235). In terms of counseling a client centered approach seems to be best because many transgendered people have challenges with trust in someone who is not transgendered because of ill treatment in the past (p. 238). Carroll, Gilroy and Ryan (2002) suggest that counselors should also have a growing knowledge of terminology that is evolving in the transgendered community along with "local, regional and national support networks (p. 134). This information can assist the client and give more information. Mark is a 35 year old male of mixed heritage. His father was black and American Indian and his mother identifies as "white" because her parents were Jamaican and Scotch Irish. Mark grew up in a home where he had no real understanding of any heritage because his family did not identify with any one group. As Mark grew older and left the family he has tried to interact

Are human rights simply extensions of natural rights Essay

Are human rights simply extensions of natural rights - Essay Example (United Nations Universal Declaration of Human Rights, 1948) These rights to life, property, liberty and peaceful co-existence among men and nations are based on equity and natural obligation however without any positive, substantive and procedural laws to govern the actions of each man and nation, then anarchy, chaos, and lawlessness ensue as men and nations are, at times, motivated by power, self-interest and greed. This being so, they are predisposed to use violence and inflict harm upon those who stand in their way. The aggrieved party indeed has natural rights to be protected against any transgression, tort, or injury however without any legal structure that prescribes how relief or restitution may be instituted then the compulsory compliance cannot be effected. It would appear that duly constituted governments have enacted laws which enshrine the basic human rights to life, liberty and property, including, among others, the right to free speech and assembly, freedom of abode, e qual opportunity and more importantly, the right not to be discriminated against by reason of gender, race, disability, education, belief or political affiliation. II. Statement of Issue/s One school of thought is that human rights is simply an extension of natural rights making the same self-executing thus this paper shall determine if this proposition or theory may be defended and supported by statutory enactments as well judicial interpretations. III. Statement of Relevant Historical Development In this jurisdiction, the rights evolution started in 1689 when the Parliament enacted the Bill of Rights, otherwise known as An Act Declaring the Rights and Liberties of the Subject and Settling the Succession of the Crown. It delineated the powers of the sovereign, the Parliament including its freedom of speech, the necessity of regular elections and the right to appeal the monarch without apprehension of reprisal or punishment. It similarly re-instated the liberty of Protestants to arm and protect themselves within the realm of law as lawless elements were themselves armed and employed ruses contrary to law. Even the succession to the throne was subject of a decree which was crafted in 1700 and took effect in 1701, otherwise known as the 1701 Act of Settlement the Bill of Rights. However the enactment in 1931 of the Statute of Westminster in each of the Commonwealth realms marked the beginning that the Bill of Rights cannot be altered in any realm except by its own parliament, and if applicable by convention with the consent of all the other realms, if it involves the succession issues to the shared throne. In this jurisdiction, the Bill of Rights is complemented by Magna Carta 1215 which is a written instrument granting a more limited power to the king respecting property and successional rights of barons and freemen who held lands directly of the Crown, including the fees levied, payment of debts, services to be rendered and such other rights are inscribed to a vert any dispute. While Habeas Corpus Act 1679 confers rights upon those persons charged of an offense but are nonetheless unduly detained may file a petition for such person or body to be produced at such time and place determined by the judge upon payment of